BARRIERS OF WOMEN ENTREPRENEURS ON SOCIAL MEDIA IN KARAIKUDI – AN ANALYSIS

Abstract Social media's rise is opening up opportunities for women entrepreneurs, particularly in rural areas, offering places for communication, advertising, and growing their businesses. However, there are many difficulties Karaikudi's female business owners have to overcome to utilize these opportunities fully. The research also emphasizes the importance of productivity, online contact, and the challenges of preserving a constant online presence. That study points out the need for digital literacy programs, infrastructure improvements, and supportive policies that empower women entrepreneurs in rural areas to thrive in the emerging digital economy. Through qualitative and quantitative analysis, the study provides insights into how these women navigate the complexities of social media, suggesting potential strategies to overcome these barriers and enhance their entrepreneurial success. The rise of digital platforms has opened new avenues for entrepreneurship, particularly for women seeking flexible and accessible business opportunities. Social media has emerged as a powerful tool for marketing, networking, and customer engagement. Keywords: Women Entrepreneurs, social media, problems facing, challenges, Business.