Impact of Green Products on the Health and Wellness of Consumers in India

Consumers all over the world considered green product as any product which has lesser environmental harmful impacts as compared to any other product with similar function or application. Consumers at global level have shown the intense loyalty towards a company which is environmental friendly, committed to social values and willing to pay more for the products being made from fresh, natural and/or organic ingredients.In recent years, there has been a growing global awareness of the environmental and health implications associated with conventional consumer products. This has led to an increased demand for eco-friendly or "green" alternatives across various industries. This research explores the multifaceted impact of green products on the health and wellness of consumers. Furthermore, the research investigates the psychological aspects of consumer choices, exploring how the perception of using green products may positively affect mental well-being. The data were collected through multistage random sampling. Using an interview schedule, data was collected from 104 respondents from 52 wards. The secondary data were collected from journals, books, reports, unpublished and published materials. The primary data were processed using appropriate statistical techniques in particular concerning the percentage method, ANOVA, and garret ranking technique. The findings from this research are expected to provide valuable insights for policymakers, businesses, and consumers alike. As the global community strives to address pressing environmental issues, this study contributes to the ongoing discourse surrounding the interconnectedness of sustainable practices, consumer health, and overall well-being.