TOTEMISTIC PHRASEOLOGY IN MODERN MEDIA, ADVERTISING, AND POP CULTURE: A LINGUOCULTUROLOGICAL PERSPECTIVE

This article is devoted to the study of totemistic phraseology in the context of modern media, advertising, and pop culture. Totemism, rooted in ancient beliefs about the symbolic power of animals, plants, and objects, continues to influence the linguistic and cultural space of contemporary communication. The research highlights how totemic symbols, traditionally associated with mythological thinking, have been transformed into powerful tools of emotional influence in brand names, slogans, memes, films, and music. Special attention is paid to the linguoculturological functions of totemic phraseology and its ability to reflect and shape cultural identity in the globalized world.