The Role Of Traffic Management On Effective Supply Of Dairy Products With Respect To Bengaluru.

This study investigates the critical role of traffic management in ensuring the effective supply of dairy products in Bengaluru, a city grappling with high urban congestion and infrastructure strain. Dairy products, being perishable and temperature-sensitive, require efficient and timely delivery to maintain quality and reduce spoilage. The research highlights how traffic congestion, especially during peak hours and hotter months, severely disrupts supply chains, leading to increased delivery lead times, product spoilage, customer complaints, and inventory wastage due to overstocking. Using a descriptive and analytical approach, primary data was collected through structured questionnaires from 50 dairy retail vendors across Bengaluru. Statistical tools such as descriptive statistics, correlation analysis, and chi-square tests were employed to assess relationships between key variables including traffic severity, lead times, spoilage, and customer dissatisfaction. Results revealed strong positive correlations between traffic congestion and delivery inefficiencies, spoilage, and complaints, confirming that ineffective traffic management significantly hampers dairy supply performance. The study concludes that dynamic, traffic-responsive logistics strategies, better urban planning, and adaptive inventory management are essential to improving the resilience of dairy supply chains in rapidly urbanizing cities like Bengaluru.