CARACTERISTICI DISTINCTIVE ALE CRAMELOR DIN REPUBLICA MOLDOVA ÎNCADRATE ÎN CIRCUITUL TURISTIC

Summary. The formation of the modern architectural aspect of wineries is closely related tothe initiation of a new direction of their development by being included in the tourist network. Thepromotion of wine tourism becomes the lever of an effective policy for wineries in the Republic ofMoldova from the beginning of the XXI century, which allows them to maintain their economic position. The winery complex tends to apply the logic of market demand, placing the consumer at thecenter of the production and distribution process. As a result, the wineries, which for centuries wereonly samples of industrial architecture, become objectives of the tourism industry, which receivemore attention from the agents who organize excursions, rest and relaxation stays. At the same time,an architecturally treated interaction space appears.Key words: winery complex, wine tourism, winescape, winery-visitor relationship, additionalfunctions