Strategies for Marketing Value to Price-Sensitive Customers during the Tendering Process: A Study of Approaches and Outcomes

This research examines effective marketing value to price-conscious customers during tendering. It investigates different strategies and their effects, shedding light on how companies can improve their competitive advantage and respond to the special requirements of cost-conscious clients. The methodology is based on an extensive review of literature and case studies to find best practices and practical tips for marketers