CORPORATE SOCIAL RESPONSIBILITY STRATEGIES AND ORGANISATIONAL PERFORMANCE OF MICROFINANCE BANKS IN NAIROBI COUNTY

Abstract: This study investigated how corporate social responsibility strategies influence the performance of Microfinance Banks in Nairobi County. It focused on four key CSR dimensions: philanthropic, environmental, health, and educational initiatives. The research was guided by afro-centric, embedded, development-oriented, and sustainable livelihood theories. Using a descriptive survey design, data was collected from 100 MFB employees through structured questionnaires and analysed using SPSS version 27, applying both descriptive and inferential statistics. Findings revealed that all four objective significantly impacted organizational performance: philanthropic SR (r = .183, p < .009), health SR (r = .201, p < .001), environmental SR (r = .405, p < .001), and educational SR (r = .124, p = .001). The combined explanatory power of these variables accounted for 63.7% of performance variance (R² = 0.637). The study recommends enhancing philanthropic efforts to boost company reputation and employee morale, adopting eco-friendly procurement practices to demonstrate environmental commitment, and implementing health-focused programs that address broader societal issues. Additionally, it advocates for educational support to underprivileged students to foster future talent and social equity. These findings provide valuable insights for MFB managers seeking to align CSR initiatives with performance outcomes Keywords: Philanthropic SR, Health SR, Environmental SR, and Educational SR. Title: CORPORATE SOCIAL RESPONSIBILITY STRATEGIES AND ORGANISATIONAL PERFORMANCE OF MICROFINANCE BANKS IN NAIROBI COUNTY Author: Sammy Duncan Njoroge, Daniel M Wanyoike International Journal of Thesis Projects and Dissertations (IJTPD) Vol. 13, Issue 2, April 2025 - June 2025 Page No: 1-15 Research Publish Journals Website: www.researchpublish.com Published date: 07-May-2025 DOI: https://doi.org/10.5281/zenodo.15357131 Paper Download Link (Source) https://www.researchpublish.com/papers/corporate-social-responsibility-strategies-and-organisational-performance-of-microfinance-banks-in-nairobi-county