INFLUENCE OF BENEFITS AND SCHEMES ON PAINTER / CONTRACTOR RETENTION AND CHANGES IN THE SECONDARY SALES PATTERN: A STUDY ON BERGER PAINTS

This paper explores the influence of benefits and schemes on painter and contractor retention, alongside changes in the secondary sales pattern of Berger Paints in the Kottayam area. The study aims to assess the effectiveness of current promotional strategies and their impact on customer loyalty and sales trends. Kottayam, known for its high literacy rate and cultural heritage, presents a unique consumer market with distinct purchasing behaviours and preferences.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-18
DOI
https://doi.org/10.5281/zenodo.13951237
Primary Topic
Art History and Market Analysis
Type
article
Field-Weighted Citation Impact
0.00
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article

INFLUENCE OF BENEFITS AND SCHEMES ON PAINTER / CONTRACTOR RETENTION AND CHANGES IN THE SECONDARY SALES PATTERN: A STUDY ON BERGER PAINTS

Zenodo (CERN European Organization for Nuclear Research)
Art History and Market Analysis
article

INFLUENCE OF BENEFITS AND SCHEMES ON PAINTER / CONTRACTOR RETENTION AND CHANGES IN THE SECONDARY SALES PATTERN: A STUDY ON BERGER PAINTS

article en

Abstract

This paper explores the influence of benefits and schemes on painter and contractor retention, alongside changes in the secondary sales pattern of Berger Paints in the Kottayam area. The study aims to assess the effectiveness of current promotional strategies and their impact on customer loyalty and sales trends. Kottayam, known for its high literacy rate and cultural heritage, presents a unique consumer market with distinct purchasing behaviours and preferences.

Zenodo (CERN European Organization for Nuclear Research)
Quality Education
Openalex Percentile: Top 35%
Art History and Market Analysis
DOIOpen Access PDFOpenAlex
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INFLUENCE OF BENEFITS AND SCHEMES ON PAINTER / CONTRACTOR RETENTION AND CHANGES IN THE SECONDARY SALES PATTERN: A STUDY ON BERGER PAINTS · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS