INFLUENCE OF TECHNOLOGICAL CONTEXT ON THE GROWTH OF SAFARICOM PUBLIC LIMITED COMPANY, KENYA

Abstract: Safaricom Public Limited Company has embarked on the implementation of open-source technology within its information technology systems in order to facilitate advancements in the execution of its strategic initiatives. Nevertheless, open source adoption for enterprise is relatively low within its Digital IT department and therefore the company is not fully harnessing the immense benefits that come with the adoption and use of open source software. Therefore, this study sought to investigate the influence of technological context on the growth of Safaricom Public Limited Company, Kenya. A descriptive design was employed, involving 679 participants from the Digital IT department of Safaricom PLC in Nairobi, Kenya. Random sampling resulted in a final sample of 252 individuals. The process of collecting data was aided by use of a questionnaire. A pilot test with 25 questionnaires validated the tool, and those participants were excluded from the final analysis. The reliability of the questionnaire was assessed through the split-half technique, alongside evaluations for content, construct, and criterion validity to confirm the questionnaire's accuracy. The analysis of qualitative data was structured around the identification and narrative presentation of themes. To ascertain the significance of every variable, inferential statistics like multiple regressions and correlation analyses were employed. The study revealed that there exists a positive significant relationship between technological context and the growth of Safaricom Public Limited Company in Kenya. The study concludes that the rapid advancement of technology has enabled Safaricom to enhance its service delivery and operational efficiency. The study recommends that Safaricom should organize regular workshops and seminars to educate employees, developers, and stakeholders about the benefits of open-source software. Keywords: Open Source Software, Technological Context, Organizational Growth. Title: INFLUENCE OF TECHNOLOGICAL CONTEXT ON THE GROWTH OF SAFARICOM PUBLIC LIMITED COMPANY, KENYA Author: Amos Nyaribo Kerosi, Dr. Morrisson Mutuku International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 12, Issue 4, October 2024 - December 2024 Page No: 203-210 Research Publish Journals Website: www.researchpublish.com Published Date: 07-November-2024 DOI: https://doi.org/10.5281/zenodo.14049696 Paper Download Link (Source) https://www.researchpublish.com/papers/influence-of-technological-context-on-the-growth-of-safaricom-public-limited-company-kenya