SUPPLY CHAIN MANAGEMENT ISSUES IN SMALL BUSINESS DEVELOPMENT

This article examines the role and importance of marketing strategies in the process of developing a supply chain in small businesses. The role of marketing activities in improving the efficiency of the supply chain, meeting customer needs, and ensuring competitiveness is analyzed. It also highlights the development opportunities of small businesses through market analysis, effective communication with customers, and the use of innovative marketing methods. Keywords: small business, supply chain, marketing strategies, market analysis, customer needs