DEVELOPMENT OF REGIONAL TOURISM IN NAKCHIVAN AUTONOMOUS REPUBLIC AND FUTURE PERSPECTIVES

In the article, the explanation of regional tourism is clearly explained, and it is justified that the aspect of safety is the main indicator in regional tourism. It is emphasized that tourism is a multifaceted and complex phenomenon, in which many fields of science, such as economics, business, politics, sociology, etc., are closely interested. In recent years, it is a rapidly developing and profitable field not only in our country, in the region, but even in the whole world. Tourism, as a strong factor of the economy, an effective social institution, and as an indicator of public welfare and culture in society, helps to raise the standard of living and spiritual enrichment of a person. It is the priority direction of the economy in the autonomous republic with high tourism potential. Also, the main directions of the mechanisms driving the development of tourism in the region were shown and the conditions of development were analyzed in detail. The problems of creating a regional brand have been investigated.