Analysis of Factors That Influence the Income of Women Street Vendors during the Implementation of Car Free Day

Street vendors are people who carry out trading or service business activities who tend to move around and use public facilities to sell. One of the public facilities in Denpasar City that is used by street vendors is car free day on Jalan Raya Puputan Niti Mandala Denpasar. The factors driving women to work are economic factors and social factors. The aim of this research is to analyze the influence of capital, type of merchandise, price, levies and number of workers simultaneously and partially on the income of women street vendors during the implementation of car free days. This research uses an associative quantitative approach. The sample collection technique is accidental sampling and the number of samples required is 65 respondents. Data collection was carried out using questionnaire instruments and structured interviews. Data analysis techniques use descriptive statistical analysis, multiple linear regression analysis, classical assumption test, F test and t test. The results of the research show: (1) the variables of capital, type of merchandise, price, fees and number of workers simultaneously have a significant effect on the income of women street vendors during car free days, (2) the variables of capital and number of workers partially have a positive effect and significant on the income of female street vendors during the implementation of car free day, (3) the price and levy variables partially do not have a significant effect on the income of female street vendors during the implementation of car free day, and (4) the income of female street vendors with types of food merchandise are higher than the income of women street vendors with non-food merchandise during car free days.