THE IMPACT OF SOCIAL MEDIA ON LANGUAGE TEACHING AND LEARNING

The integration of social media into language teaching and learning has introduced innovative methods for student engagement, real-world exposure, and collaborative learning. This study examines how social media platforms impact language acquisition, engagement, and instructional strategies examining its potential benefits and challenges. We analyze traditional and digital language teaching methods. Through a mixed-methods approach, data were collected from surveys and interviews with educators and learners. The findings reveal that social media enhances engagement, fosters collaboration, and provides authentic language exposure. However, challenges such as distraction and misinformation were also identified. The study concludes with recommendations for effectively integrating social media into language education.