THE PROCESS OF DEVELOPING MEDIA EDUCATION METHODS USING INFORMATIVE AND COMMUNICATIVE TECHNOLOGIES

This article explores the development of media education methodsutilizing information and communication technologies (ICTs). It discusses variouspedagogical approaches, research findings, and innovative ICT-based teachingstrategies. The research methodology includes a literature review, case studies, andsurveys, while the results highlight the effectiveness of ICT integration in mediaeducation. The study concludes that ICTs play a crucial role in media education bymaking learning more interactive, accessible, and engaging. However, it alsoemphasizes the need for teacher training, policy improvements, and further researchon AI-driven learning and digital ethics.