The Contribution of Electronic Advertising to the Success of Marketing Plans

Abstract: Electronic advertising is considered one of the best administrative methods in contemporary administrative thought. Its importance stems from its ability to reach the farthest and most geographically expansive areas, potentially achieving the best level of improvement in cost, time, quality, and service. It can deliver products to multiple regions and promote a wide range of goods, creating the greatest opportunities for marketing and improving the quality of marketing plans. This study aims to highlight the concept of electronic advertising and how this process is carried out, taking into account modern methods to help companies achieve their goals, enhance their marketing plans, and avoid potential mistakes. It also clarifies the important role of electronic advertising in educating consumers and sometimes guiding them to choose quality products, thereby achieving marketing plans and simultaneously promoting the culture of electronic services, which is considered the arena of modern commerce. In other words, it has contributed to creating competitive opportunities for companies through awareness and attention to the electronic field in advertising and marketing. The study reached several conclusions that could help understand the role of electronic advertising in the success of marketing plans in reality and the benefits derived from it.