PROPOSING AND DEMONSTRATING A RESEARCH-BASED APPROACH TO CURRICULUM DEVELOPMENT FOR BUSINESS ENGLISH

This article presents and exemplifies a research-based method for creating a Business English curriculum that emphasizes three key areas: intercultural competency, negotiating techniques, and business communication. This method highlights the value of requirements analysis, learner-centered training, and task-based learning by drawing on insights from studies of language acquisition, pedagogy, and corporate communication. Teachers can design Business English programs that are effective, current, and sensitive to the ever-changing demands of the business sector by incorporating these ideas into the curriculum building process.