ECO-INNOVATIONS IN SERVICES: SUSTAINABLE DEVELOPMENT AND BUSINESS MODELS

Eco-innovations in services have emerged as a critical element in achieving sustainable development, especially in the context of a rapidly changing global economy. These innovations focus on integrating environmental considerations into the business models of service industries while promoting long-term economic growth, social equity, and environmental protection. As businesses face increasing pressure to reduce their carbon footprint and adapt to evolving consumer demands, eco-innovations offer valuable opportunities for differentiation, efficiency, and resilience. This paper explores the role of eco-innovations in services, their impact on sustainable development, and how businesses can adapt their models to foster green innovation for a sustainable future.