Digital Marketing ERA: The Future of Marketing and Communications

The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence, and the challenges and opportunities businesses face in this digital landscape.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-05-14
DOI
https://doi.org/10.5281/zenodo.15408972
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Digital Marketing ERA: The Future of Marketing and Communications

Zenodo (CERN European Organization for Nuclear Research)
Digital Marketing and Social Media
article

Digital Marketing ERA: The Future of Marketing and Communications

article en

Abstract

The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence, and the challenges and opportunities businesses face in this digital landscape.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 43%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Digital Marketing ERA: The Future of Marketing and Communications · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS