PERSUASIVE SPEECH ACTS IN ONLINE ADVERTISING AND INFLUENCER MARKETING

This article examines persuasive speech acts in online advertising and influencer marketing, focusing on how influencers employ assertive, expressive, directive, and commissive speech acts to engage and persuade audiences. The study, after reviewing the existing literature, highlights the role of these linguistic strategies in building trust, emotional connection and consumer behaviour. The findings underscore the significance of speech acts in enhancing the effectiveness of influencer marketing and shaping purchasing decisions.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-05-17
DOI
https://doi.org/10.5281/zenodo.15449587
Primary Topic
Plant-based Medicinal Research
Type
article
Field-Weighted Citation Impact
0.00
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article

PERSUASIVE SPEECH ACTS IN ONLINE ADVERTISING AND INFLUENCER MARKETING

Zenodo (CERN European Organization for Nuclear Research)
Plant-based Medicinal Research
article

PERSUASIVE SPEECH ACTS IN ONLINE ADVERTISING AND INFLUENCER MARKETING

article en

Abstract

This article examines persuasive speech acts in online advertising and influencer marketing, focusing on how influencers employ assertive, expressive, directive, and commissive speech acts to engage and persuade audiences. The study, after reviewing the existing literature, highlights the role of these linguistic strategies in building trust, emotional connection and consumer behaviour. The findings underscore the significance of speech acts in enhancing the effectiveness of influencer marketing and shaping purchasing decisions.

Zenodo (CERN European Organization for Nuclear Research)
Peace, Justice and strong institutions
Openalex Percentile: Top 45%
Plant-based Medicinal Research
DOIOpen Access PDFOpenAlex
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PERSUASIVE SPEECH ACTS IN ONLINE ADVERTISING AND INFLUENCER MARKETING · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS