A STUDY ON THE ROLE OF SOCIO ECONOMIC FACTORS AND AWARENESS ON LIFE INSURANCE IN BUILDING CONFIDENCE ABOUT THE LIFE INSURANCE COMPANIES AND ITS PRODUCTS

This study investigates the relationship between socio-economic factors, awareness of life insurance, and consumer confidence in life insurance companies and their products among rural residents in Tamil Nadu. The findings reveal that higher awareness levels correlate with increased confidence, while socio-economic characteristics significantly influence both awareness and trust in insurance providers, providing crucial insights for improving consumer education initiatives.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-12
DOI
https://doi.org/10.5281/zenodo.13923936
Primary Topic
Insurance and Financial Risk Management
Type
article
Field-Weighted Citation Impact
0.00
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article

A STUDY ON THE ROLE OF SOCIO ECONOMIC FACTORS AND AWARENESS ON LIFE INSURANCE IN BUILDING CONFIDENCE ABOUT THE LIFE INSURANCE COMPANIES AND ITS PRODUCTS

Zenodo (CERN European Organization for Nuclear Research)
Insurance and Financial Risk Management
article

A STUDY ON THE ROLE OF SOCIO ECONOMIC FACTORS AND AWARENESS ON LIFE INSURANCE IN BUILDING CONFIDENCE ABOUT THE LIFE INSURANCE COMPANIES AND ITS PRODUCTS

article en

Abstract

This study investigates the relationship between socio-economic factors, awareness of life insurance, and consumer confidence in life insurance companies and their products among rural residents in Tamil Nadu. The findings reveal that higher awareness levels correlate with increased confidence, while socio-economic characteristics significantly influence both awareness and trust in insurance providers, providing crucial insights for improving consumer education initiatives.

Zenodo (CERN European Organization for Nuclear Research)
Decent work and economic growth
Openalex Percentile: Top 39%
Insurance and Financial Risk Management
DOIOpen Access PDFOpenAlex
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A STUDY ON THE ROLE OF SOCIO ECONOMIC FACTORS AND AWARENESS ON LIFE INSURANCE IN BUILDING CONFIDENCE ABOUT THE LIFE INSURANCE COMPANIES AND ITS PRODUCTS · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS