RETAIL CIRCULATION AND ITS STRUCTURE

Retail turnover reflects the state of the national economy, the efficiency of production and the management of the product distribution process, the development degree of the market and its conjuncture. Retail turnover is the sale of all food and non-food products sold by retail and public catering organizations, as well as by entrepreneurs and individuals engaged in the sale of agricultural products in the markets, based on cash and non-cash payments. Retail turnover is divided into trade retail turnover and public catering retail turnover. In our research, turnover is a quantitative indicator that characterizes the volume of sales. Like any cost indicator, retail turnover has certain disadvantages. Thus, any increase in prices directly influences retail turnover and it can be increased due to the sale of expensive goods, not due to mass consumption goods for affordable prices.