Marketing and Branding Strategies of Corporate Hospitals: A Review of Practices and Effectiveness in Coimbatore, Tamil Nadu

The healthcare industry in Tamil Nadu, especially in Coimbatore District, is experiencing a transformative phase marked by rapid technological advancements, shifting patient expectations, and intensified competition. This review examines the strategies adopted by corporate hospitals in Coimbatore to promote healthcare services and build their brand in this dynamic environment. The focus is on various aspects including digital marketing strategies, patient-centric approaches, public relations, and strategic partnerships. Corporate hospitals have increasingly relied on digital marketing tools such as SEO, online advertising, and social media to enhance their visibility and engage with potential patients. Patient-centric services, including telemedicine and personalized care, have become central to improving patient satisfaction and fostering loyalty.