CONSUMER VALUE OF GOODS IN THE CONDITIONS OF THE UZBEKISTAN ECONOMY

In this article, we consider the concept of consumer value of goods in the context of the economy of Uzbekistan. We analyze the key factors influencing the formation of consumer value of products, including quality, functionality, availability and consumer satisfaction. Particular attention was paid to the influence of market conditions, government regulation and consumer preferences on the cost of goods. We also provided examples of modern trends and strategies aimed at increasing the consumer value of goods in Uzbekistan.