Embracing the Halal Market: CV. Legacy's Strategy in Providing Halal Certified Food and Beverage Products for Patients

Halal food and drinks play an important role not only in meeting the religious needs of Muslims, but also as part of a healthy and safe lifestyle. Halal certification ensures that products circulating on the market, including those provided by CV. Legacy for hospitals, meets standards in accordance with Islamic law and high quality. Hospitals that provide halal products increase the comfort of Muslim patients and strengthen their reputation as institutions that care about patient welfare. The method in this research is: qualitative. The results of this research are: halal certification plays a crucial role in increasing consumer trust and company competitiveness, as does CV. Legacy which provides food and beverage products for the hospital sector. This certification not only ensures the halalness of products according to sharia, but also guarantees quality and safety, builds the company's reputation, and expands market share. Despite facing challenges such as selecting halal raw materials and strict supervision of the production process, CV. Legacy can overcome these obstacles with efficient management and employee training. Planned marketing and market expansion strategies, including establishing relationships with hospitals and innovating products, enable CV. Legacy to strengthen their position in the halal food market and expand their reach into other sectors, making them leaders in this industry.