Exposure to TikTok Comedies and Growing Interests in Skit-Making among Undergraduates of Nasarawa State University, Keffi

Background: The proliferation of social media platforms has revolutionized entertainment and media consumption patterns globally and TikTok and Nollywood, Nigeria's film industry, have gained immense popularity, captivating millions of users and audiences. Objective: This study investigated the exposure to tiktok comedies and growing interests in skit-making among undergraduate students of Nasarawa state university, Keffi, focusing on two objectives: assessing the influence of TikTok comedy skits on students' engagement with Nollywood movies; eExamining undergraduates' perception of TikTok comedy skits and its potential impact on Nollywood movie viewership; find out the the exposure of Nasarawa State university students to TikTok comedy skits and its potential impact on their viewership of Nollywood movies. Method: This study employed conceptual analysis as its research design and the study was anchored on the Uses and Gratification Theory. Results: Findings revealed that exposure to TikTok comedy skits significantly introduces students to Nollywood movies, sparking curiosity and a desire to watch full-length films. However, concerns about Nollywood content quality and diversity on TikTok were raised. Conclusion: The study concludes that TikTok comedy skits play a crucial role in promoting Nollywood movies among university students. Collaborations between TikTok, Nollywood content creators, and filmmakers are necessary to enhance Nollywood content promotion. Unique Contribution: This study provides new insights into the intersection of social media and film viewership, highlighting the potential of TikTok in promoting Nollywood movies. Key Recommendation: Strategic partnerships between TikTok, Nollywood stakeholders, and content creators are essential to promote high-quality, diverse Nollywood content on TikTok, enhancing viewership among university students.