Issues of export of services in higher education institutions: the case of Bukhara region

The article discusses the features of choosing a strategy for exporting educational services for universities in the Bukhara region. The dynamics of the number of foreign students, the amount of income received from the export of educational services over the past decade have shown significant growth. A high proportion of foreign students studying in the country indicates the high competitiveness of the national education system. Export of educational services is an additional source of income for educational organizations. The location of the Bukhara region on the border with the countries of the Asia-Pacific region, which can be consumers of educational services, necessitates choosing a strategy for their export by universities in the region and studying possible proposals for the development of the learning process. The paper shows that education is a source of export income in the dynamically growing international market for these services, which is experiencing an intensification of competition between economically developed countries. The features of the growth of export of educational services by Russian universities are studied, restrictions are established that prevent the attraction of foreign students. The export of educational services by universities of the Bukhara region is studied, the shortcomings of the current strategies for the export of educational services by universities of the region are identified. Recommendations are offered for choosing a strategy for the export of educational services by universities of the Bukhara region. The system-forming principles of the strategy are proposed, taking into account regional and national capabilities. In conclusion, it is noted that the choice of the strategy of export of educational services will increase the competitiveness of universities in the Bukhara region and provide universities with additional income.