YOUTH DIGITAL MIGRATION INTO THE METAVERSE

The impact of ongoing current digitalization and digital transformation of the society has also an influence on the migration processes and the new forms and types of migration. This is an area that needs to be studied for creating the relevant understanding of changings in social life. This article examines the new trends and difficulties that appear as the consequences of intervention of artificial intelligence in to the social life. The emergence of new forms of social activity and even new types of migration behavior, especially among the younger generation, raise the task of sociological research, in particular of such a new social phenomenon as the mass transition or digital migration of people into a metasociety. Currently, there is an active process of creation and emergence of a second reality in the virtual space of the Internet, in which digital duplicates or avatars of social network users created with the help of artificial intelligence can act as active actors. Modern sociologists are faced with the task of developing methods for studying the virtual behavior of backup avatars in the space of artificial reality, called metasociety.