Strategic Management Practices and Organizational Culture Change at Bank of Kigali, Rwanda

Abstract: The research project assessed the influence of strategic management practices on organizational culture change at the Bank of Kigali. It examined the influence of strategic planning on organizational culture change; It invested the influence of corporate governance on organizational culture change and assessed the influence of performance management on organizational culture change. Grounded by three theories including the transformational leadership theory, the organizational culture theory and strategic change theory, the study employed a descriptive survey and correlational designs. A sample size of 167 employees was selected from a population of 287 using Yamane’s formula. Both simple random and purposive sampling techniques have been used. Data was collected through structured questionnaires and interviews, with reliability and validity confirmed through pilot testing and expert reviews. Quantitative data was analyzed using correlation and regression, while qualitative insights were processed through thematic analysis. The findings from the research revealed a significant positive relationship between strategic management practices, corporate governance, and performance management in fostering organizational culture change. As indicated in Table 4.6, 71.08% of respondents agreed, and 24.10% strongly agreed that the Bank’s vision and mission were well communicated, reflected in a high mean of 4.17 (SD = 0.59). Goal setting, aligned with cultural change, was supported by 70.48% who agreed and 23.49% who strongly agreed, with a mean of 4.14 (SD = 0.61). Resource allocation was efficiently managed, yielding a mean of 4.18 (SD = 0.54). Furthermore, Table 4.7 demonstrated that leadership’s role in supporting cultural change was affirmed by 66.27% of respondents, with a mean of 4.22 (SD = 0.62), while decision-making transparency was positively highlighted by 69.28% (mean = 4.21, SD = 0.58). Corporate social responsibility (CSR) also contributed to cultural shifts, supported by 68.67% (mean = 4.25, SD = 0.56). Performance management reinforced cultural change, with 71.08% agreeing that performance appraisals influenced desired behaviors (mean = 4.11, SD = 0.62), and training programs enhanced accountability (mean = 4.19, SD = 0.50). The findings from the interviews at the Bank of Kigali showed that strategic management practices, including leadership style, goal setting, technology use, and performance appraisals, played a critical role in shaping the bank's organizational culture. The bank's efforts to align its strategic goals with cultural values resulted in greater transparency, innovation, and collaboration, highlighting the effectiveness of a holistic approach to driving cultural change in a dynamic environment. The study's regression analysis, with an R of 0.962 and R² of 0.925, underscored that strategic planning, corporate governance, and performance management together explained 92.5% of the cultural changes at the Bank of Kigali. These findings, aligned with Adebayo (2020) and Chikoko (2021), emphasize the critical role of strategic management in driving organizational transformation in African contexts. The interviews at the Bank of Kigali revealed that strategic management practices, such as leadership style, goal setting, technological integration, and performance appraisals, had significantly influenced the bank’s organizational culture. These efforts successfully aligned strategic goals with cultural values, fostering a transparent, innovative, and collaborative environment, demonstrating the impact of a holistic approach in driving cultural change within a dynamic setting. Keywords: Strategic Management Practices; Organisational Culture; strategic Planning; Corporate Governance; Performance Management; Accountability; Employee Engagement; Innovativeness. Title: Strategic Management Practices and Organizational Culture Change at Bank of Kigali, Rwanda Author: Theophile Niyonzima, Dr. Joyce Kirabo International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 12, Issue 2, October 2024 - March 2025 Page No: 36-45 Research Publish Journals Website: www.researchpublish.com Published Date: 04-November-2024 DOI: https://doi.org/10.5281/zenodo.14034405 Paper Download Link (Source) https://www.researchpublish.com/papers/strategic-management-practices-and-organizational-culture-change-at-bank-of-kigali-rwanda