Pengaruh Promosi dan Reputasi Bank terhadap Minat Nasabah pada Produk Mitraguna (Studi Kasus BSI Demang)

This research intends to analyze the effect of promotions (X1) and bank reputation (X2) on customer attraction (Y) in utilizing the BSI Mitraguna Berkah financing program. The research employs a statistical method utilizing multiple linear regression analysis to examine quantitative data, selected for its capability to evaluate the impact of several independent variables on a dependent variable. For sampling, purposive sampling was applied, involving 110 respondents who are customers of PT Bank Syariah Indonesia KC Palembang Demang, through a survey utilizing a web-based questionnaire via Google Forms. SPSS software was used to analyze the data. The analysis findings reveal that both promotions and bank reputation, whether individually or collectively, yield a positive and significant impact on customer attraction in the BSI Mitraguna Berkah. The significance of this research is in comprehending how impactful promotions and a strong bank reputation can influence customers decisions to select the product.