SEMANTIC ASPECTS OF "HOSPITALITY MARKETING" AND "BRAND" IN ENGLISH

This article explores the semantic aspects of the terms "hospitality marketing" and "brand." "Hospitality marketing" refers to the strategies used in the hospitality industry—such as hotels, restaurants, and tourism services—to promote their offerings and create emotional connections with customers. "Brand," on the other hand, encompasses the identity, values, and image of a business and its relationship with consumers. The article discusses how branding plays a crucial role in conveying promises, building trust, and enhancing customer loyalty in the hospitality sector. It also highlights the importance of aligning marketing strategies with the brand’s essence to foster long-term relationships with customers. Through these semantic links, the article underscores the importance of effective marketing in attracting and retaining clients in the competitive hospitality industry.