SOCIAL MEDIA AND POLITICAL POLARIZATION: THE IMPACT ON VOTER DIVISIONS IN DURG DISTRICT ELECTIONS

This study investigates the role of social media in fostering political polarization and its impact on voter divisions durg district Elections. With the proliferation of social media platforms, political discourse has increasingly shifted from traditional media to digital spaces, where selective exposure to ideologically aligned content might deepen existing political divides. The research uses a mixed-method approach to analyze the impact of social media on voters’ political views, voting behavior, and polarization. The findings suggest that social media amplifies political polarization, leading to more divisive voting patterns, which might influence the election outcomes.