A Study on Consumer Preference Towards Men's Herbal Cosmetic Products in Coimbatore District

This study explores the consumer preference towards herbal cosmetic products in the Coimbatore district, focusing on the growing awareness of natural and organic alternatives in personal care. With increasing concerns about the side effects of chemical-based cosmetics, consumers are shifting towards herbal products that are perceived as safer and more eco-friendly. The research aims to understand the demographic profile of consumers, key factors influencing purchase decisions, satisfaction levels, and the most preferred brands. Primary data was collected through structured questionnaires from a sample of 120 respondents. The findings reveal that ingredients, brand image, price, and product quality significantly impact consumer preference. The study concludes with insights into consumer behavior trends and recommendations for companies to better cater to this expanding market segment.