Transforming Recruitment: A Qualitative Analysis of Big Data's Impact on Perceived Usefulness in Human Resources

This research delves into how Big Data is changing the way we see the usefulness of recruitment processes. It examines how data-driven insights influence decisions made during recruitment by looking at factors such as Volume, Variety, Velocity, Value, and Veracity. The study is based on in-depth interviews with 11 HR professionals with experience in using Big Data tools. It explores how these professionals view the value of Big Data in improving recruitment outcomes, their thoughts on data privacy and ethical considerations, and the broader implications for recruitment practices. The findings offer valuable insights into the transformative power of Big Data in optimizing recruitment processes and provide practical recommendations for HR practices to leverage data effectively.