USE OF COMPETITIVE STRATEGIES IN THE MANAGEMENT OF BUILDING MATERIALS INDUSTRY ENTERPRISES AND WAYS TO ELIMINATE PROBLEMS THAT MAY CAUSE DAMAGE TO THE ECOLOGY IN THE PRODUCTION OF BUILDING MATERIALS

Annotation: This article examines the application of competitive strategies in the management of enterprises in the building materials industry and ways to eliminate environmental problems in the production of building materials. The article analyzes advanced methods and strategies for increasing competitiveness, ensuring environmental safety and achieving sustainable development. The article also considers issues of reducing waste, increasing energy efficiency and introducing innovative technologies in the production of building materials. The results of the study will serve as the basis for developing practical recommendations for enterprises in the building materials industry.