Some considerations about the specific features of advertising texts

This article examines the specific linguistic and communicative features of advertisingtexts within the context of contemporary market relations. Special attention is paid to the influence ofadvertising language on the recipient’s consciousness and social behavior. The study synthesizesfindings from linguistics, sociolinguistics, and motivational psychology to highlight the persuasiveand manipulative functions of advertising discourse. The role of advertising texts in shapingconsumer culture and reflecting societal values is also discussed