A Study on Consumer Perception and Attitudes Towards Digital Payments with Special Reference to Coimbatore City

The rapid evolution of digital technologies has transformed the financial sector, particularly in the realm of payments. This study explores consumer perceptions and attitudes toward digital payment systems, analyzing factors influencing their adoption and usage. With the rise of mobile wallets, online banking, and contactless payment methods, understanding consumer behavior is crucial for stakeholders aiming to enhance user experience and market penetration. Through surveys and interviews, this research identifies key drivers such as convenience, security, and ease of use that shape consumer attitudes. Additionally, it examines barriers to adoption, including concerns over privacy, technological literacy, and trust in the system. The findings suggest that while digital payment platforms are gaining popularity, sustained efforts in improving trust, user education, and security features are essential for wider acceptance. This study contributes to the growing body of literature on digital finance and provides practical insights for policy-makers and businesses to encourage digital payment adoption