INNOVATIVE TECHNOLOGIES IN EXCURSION ACTIVITIES

This article examines the utilization of innovative technologies in excursion activities, focusing on their application within Uzbekistan's unique cultural and historical context. The study highlights various technological advancements, including virtual reality (VR), augmented reality (AR), mobile applications, and big data analytics, that enhance the visitor experience and promote sustainable tourism practices. By analyzing case studies and current trends, this paper aims to provide a comprehensive understanding of how these technologies can transform excursion services in Uzbekistan, offering recommendations for stakeholders to effectively implement these innovations.