A STUDY ON INVESTMENT PREFERENCES AMONG PLANTATION WORKERS IN IDUKKI DISTRICT

This study explores the investment preferences among plantation workers in Idukki District, focusing on their financial behaviors and decision-making processes. With a growing recognition of the importance of financial literacy and investment, this research aims to identify the various avenues in which these workers choose to invest their savings. Data was collected through a structured questionnaire administered to a sample of plantation workers, analyzing factors such as income levels, age, educational background, and risk appetite. The findings indicate that the majority of respondents prefer traditional investment options, including bank deposits and savings schemes, primarily due to their perceived safety and stability. Additionally, the study highlights a significant gap in awareness regarding more complex investment avenues, such as equity markets and mutual funds. The research emphasizes the need for targeted financial education programs to enhance investment knowledge and promote diverse investment strategies among plantation workers, ultimately contributing to their financial well-being.