THE ROLE OF FOLKLORISM IN PRESERVING CULTURAL IDENTITY IN THE AGE OF GLOBALIZATION: A COMPARATIVE STUDY OF CENTRAL ASIAN AND EASTERN EUROPEAN TRADITIONS

This article explores the role of folklorism in preserving cultural identity amidst the forces of globalization, focusing on Central Asian and Eastern European traditions. It examines how folklorism, as the revival and adaptation of traditional folklore, contributes to the maintenance of national identity and cultural heritage in both regions. Through a comparative analysis, the study highlights the differences and similarities in how these two culturally rich areas approach folklorism. The paper also discusses the challenges posed by globalization, such as cultural homogenization, and the ways in which folklore serves as a counterbalance, fostering a sense of belonging and continuity. It further delves into contemporary practices of folklorism in music, festivals, and other cultural expressions. Ultimately, the study emphasizes the significance of folklorism in safeguarding unique cultural narratives in an increasingly interconnected world.