Explainer | Predatory Pricing

Who doesn't love discounts? After all, that is what got so many of us on the internet for the first time. And yet, earlier this year, the Ministry of Corporate Affairs, in its draft Digital Competition Bill, mentioned 'Pricing/Deep Discounting' as one of the Anti-Competitive Practices, or ACPs, that the draft Bill relies on. Does this mean that discounting or pricing can be anti-competitive? If so, how do we identify this form of predatory pricing? In this Explainer, we explore the practice of 'Predatory Pricing' and unpack it not just for legal practitioners and antitrust authorities, but also for lay people whose reliance on BigTech platforms continues to increase every day.