OPPORTUNITIES FOR IMPLEMENTING INNOVATIVE TOURISM SERVICES IN UZBEKISTAN

The article discusses the measures aimed at developing and improving innovative ideas in the Republic of Uzbekistan, as well as implementing innovations that effectively serve various tourist destinations. The activities and trends developed in this work will lead to a significant shift in the tourism services market, increasing the role of tourism in the country's economy and contributing to its growth. Based on the analysis conducted by the author, a survey titled "The Importance of Implementing Innovative Tourism Ideas in the Country" was developed and carried out with the participation of a large number of people. In this process, pilot testing and qualitative analysis methods were applied. As a result of the survey, it was determined that the growth of innovative ideas in the Republic of Uzbekistan, along with the measures leading to their development, and the high demand from people for these innovations were clearly evident. Keywords: Innovative idea, tourist service, tourism services market, pilot test, qualitative analysis, survey, development prospects, demand, guide, virtual reality, innovative technology