USING VIDEO MATERIALS AS AN AUTHENTIC TECHNICAL TOOL FOR TEACHING ENGLISH

Today's world is a visually oriented world, a world of virtual possibilities and information technologies. Therefore, television and video began to attract audiences not only as entertainment, but also to be actively used for educational purposes in all spheres of human activity, including education. The rapid development of audiovisual teaching aids, including the use of video materials, has changed the didactic landscape and the student audience: the general intellectual level of students has increased. Modern students are a generation that has been brought up entirely under the influence of information technology. Whether we like it or not, today school is significantly inferior to the media in forming a natural-science picture of the world. Any promising education system can no longer focus only on the teacher - as the only source of educational information. Today, its role is primarily in organizing the cognitive process and comprehensive development of students. Modern trends in the development of information technology dictate the need to expand the forms, methods and means of teaching through the widespread use of modern electronic information and communication approaches - television, video, multimedia. Their use in the educational process allows for a significant increase in the effectiveness of visual aids in teaching, more fully and accurately informing students about the object or phenomenon being studied, and expanding the arsenal of teacher's methodological techniques in the educational process of presenting knowledge.