Marketing and management in healthcare

The marketing strategy used in hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-04-04
DOI
https://doi.org/10.5281/zenodo.15149403
Primary Topic
Global Healthcare and Medical Tourism
Type
article
Field-Weighted Citation Impact
0.00
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article

Marketing and management in healthcare

Zenodo (CERN European Organization for Nuclear Research)
Global Healthcare and Medical Tourism
article

Marketing and management in healthcare

article en

Abstract

The marketing strategy used in hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice.

Zenodo (CERN European Organization for Nuclear Research)
Osh State University (KG)
Openalex Percentile: Top 38%
Global Healthcare and Medical Tourism
DOIOpen Access PDFOpenAlex
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Marketing and management in healthcare · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS