A STUDY ON DECISION MAKING PROCESS OF LIFE INSURANCE PRODUCTS AND MAJOR INFLUENCER IN THE CHOICE OF PURCHASE AMONG THE FAMILIES IN THE RURAL AREAS OF TAMIL NADU

This study examines the decision-making process surrounding life insurance purchases among families in rural Tamil Nadu, focusing on key influencers in the selection process. Through qualitative and quantitative methodologies, the research identifies factors such as familial advice, peer influence, and the role of insurance agents in shaping purchasing decisions. The findings emphasize the importance of community dynamics and information dissemination in promoting life insurance products in rural areas.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-10-12
DOI
https://doi.org/10.5281/zenodo.13922940
Primary Topic
African Botany and Ecology Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

A STUDY ON DECISION MAKING PROCESS OF LIFE INSURANCE PRODUCTS AND MAJOR INFLUENCER IN THE CHOICE OF PURCHASE AMONG THE FAMILIES IN THE RURAL AREAS OF TAMIL NADU

Zenodo (CERN European Organization for Nuclear Research)
African Botany and Ecology Studies
article

A STUDY ON DECISION MAKING PROCESS OF LIFE INSURANCE PRODUCTS AND MAJOR INFLUENCER IN THE CHOICE OF PURCHASE AMONG THE FAMILIES IN THE RURAL AREAS OF TAMIL NADU

article en

Abstract

This study examines the decision-making process surrounding life insurance purchases among families in rural Tamil Nadu, focusing on key influencers in the selection process. Through qualitative and quantitative methodologies, the research identifies factors such as familial advice, peer influence, and the role of insurance agents in shaping purchasing decisions. The findings emphasize the importance of community dynamics and information dissemination in promoting life insurance products in rural areas.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 48%
African Botany and Ecology Studies
DOIOpen Access PDFOpenAlex
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A STUDY ON DECISION MAKING PROCESS OF LIFE INSURANCE PRODUCTS AND MAJOR INFLUENCER IN THE CHOICE OF PURCHASE AMONG THE FAMILIES IN THE RURAL AREAS OF TAMIL NADU · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS