The Study on The Impact of Advertisement on The Buying Behaviour of Consumer

This study investigates the impact of advertising on consumer buying behaviour, focusing on how variousadvertising mediums and techniques influence consumer decision-making. Through survey analysis andsecondary data, the research reveals that digital platforms, especially social media, have overtakentraditional media in effectiveness. Emotional appeals, brand familiarity, and influencer marketingsignificantly contribute to purchase intent. The findings highlight a shift in consumer engagement patterns,emphasizing the need for businesses to adopt targeted and ethical advertising strategies in a digitally-drivenmarketplace.