The Dynamics of Brand Communication in the Fashion Industry: Trends and Strategies
This material has been presented on 1st International Conference on Advanced Research in Sustainable Economic and Social Science 2024 October 23 - 24, 2024.
Institutions
- Universitas Pembangunan Nasional Veteran Yogyakarta (ID)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2024-11-20
- DOI
- https://doi.org/10.5281/zenodo.14190926
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00