AI'S IMPACT ON CORPORATE STRATEGIES AND EFFICIENCY: RISKS, OPPORTUNITIES, AND ETHICAL CONSIDERATIONS

The study investigates the impact of Artificial Intelligence (AI) on business decision-making, focusing on its influence on corporate strategies and operational efficiency. AI adoption has become widespread, with predictions that AI could contribute up to $15.7 trillion to the global economy by 2030. The objective of the study was to assess how AI enhances decision-making processes while addressing risks such as job displacement and data privacy. Methodologically, the research used a mixed approach, with surveys from 100 companies and analysis of case studies. Key findings indicate that AI-driven companies report a 40% improvement in operational efficiency, while 85% noted a 10-15% increase in forecast accuracy. However, 60% of companies experienced data breaches, emphasizing the need for robust security measures. The study concludes that AI's integration in businesses presents substantial opportunities for innovation and growth but requires ethical governance to mitigate risks.