DIFFERENT APPROACHES TO THE CONTENT-ESSENCE OF THE CONCEPT "IMAGE OF EDUCATIONAL INSTITUTIONS" AND FORMATION THEORIES

Currently, the problem of forming the image of the head of the organization is relevant for many managers. A positive image allows the manager not only to establish himself in business circles as a professional in his field, but also to influence the formation of the image of the entire organization, which, in turn, has a positive effect on its competitiveness, expansion of opportunities in the implementation of activities, conquest of new market segments, etc.