THE DIGITAL TRANSFORMATION LANDSCAPE: A COMPARATIVE AND CORRELATION ANALYSIS AMONG THE EUROPEAN UNION COUNTRIES

In a world of constant expansion and rapid changes, data is the most powerful instrument for organizations to thrive. Vast amounts of data although represent a challenge itself when lacks a solid foundation to set the premises of a digital oriented organization. Since 2020, when the entire mappemonde confronted the pandemic, the necessity for digitalization was never more acute. Digitalization gained momentum ever since and advantages, inconveniencies and limitations are disputed in both academic and business environment. We are now assisting to a 5th revolution consisting in proliferation of Artificial Intelligence as the processor of immense data quantities. This article aims to expose in the first part a conceptual definition of the terms “digitization”, “digitalization” and “digital transformation “and what is the correlation between them. In the second part, are detailed the benefits and concerns associated with the digital transformation from an economic, labor and business environment perspective. Lastly, the analysis of the digitalization and digital transformation level of the European Union countries from an enterprise outlook.