Promoting Of Women Entrepreneurship On Smes In Lushoto District

The study aimed to promote a positive transformation of the mindset and perception of women to be entrepreneurs by creating, inventing and initiating their own services or products for income generations. The finding from the study revealed that the majority of women fail to change their mindset and perception in creating, inventing and initiating their own services or products for income generations. The study used the qualitative and quantitative approach. The cross-sectional research design was used. The research tools/technique use were the questionnaire, checklist (include Interview Guide, Focus Group Discussion Guide, Observation Guide and Documentary Review).The study used the sample size of 88 respondents and employed the simple random sampling, stratified sampling and purposive sampling during the data collection. The qualitative and quantitative research was used. The study adopted the Cross-Sectional Research Design. Statistical Package for Social Science (SPSS Version 20) was used to analyze the data. The study concludes that there were poor mindset and perception of women to be entrepreneurs. The study recommends that the women should transform the mindset and perception to be innovative, creative and curious of creating their own enterprises through improving access to finances.